Microsoft launched their new Ads last night, sans Seinfeld & Gates, trying to play off of the Apple “I’m a PC” guy. The ads touted all of the cool things that people are doing with their PC’s (with Windows I guess). The campaign includes some tie-ins such as an autoresponder to the email address shown on the screen and some other creative work. The problem is the creative work was not even made on a PC running Windows. It was created on a Mac, using Adobe products, as revealed by the metadata in the files.
Now, I am not a Mac FanBoy, as I actually think that they both have their place and uses, and I actually do own and use both, but you have to be kidding me, you should have at least provided your ad agency with some Windows Vista computers to create your ads on to prevent snafus such as this one. To top everything off Microsoft tried to cover their tracks by scrubbing all of the creative work of the offending metadata.
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