Your Big IT Vendor Does Not Understand Your Business

Recently I have come to the conclusion that Big IT Services, Software, & hardware vendors do not understand small-medium sized companies. Most IT vendors seem to fall into one of two categories, the first is Big Enterprise Vendors that think you are or want you to be larger than you are, and fast. The second type is the Small Time Vendors that do not understand what business goals are and how they impact IT, and are quite fine fixing your desktop computer when it breaks, which is fine for the very small company, but they do not scale well. Rarely have I seen a company that can fit comfortably in the middle.

You may be asking yourself, “What constitutes a Big IT Vendor?” These are the companies that you would expect that make hardware or software such as Cisco, HP, and EMC. Big IT Vendors are also the “Value Added Resellers” such as Insight and CDW, as well as your local/regional “Enterprise Consultants/Vendors” that resell hardware & software, in addition to offering consulting services.

Next, you may be asking yourself  “What constitutes a small-medium sized organization?” This one is a little harder to pin down, as it is not always dependent on a headcount of staff. I know of several smaller companies that have only a few employees but require networks and systems on par with companies that have 60 employees, due to the nature of their businesses. In general I would say these are your non-tech based companies that have less than 150 employees, but more than 15. Most companies in this category are happy with their infrastructure as it stands, no matter how broken and inefficient it is, because they do not know any better. They do not have IT Goals, they usually have a loose idea of what they want or where they would like to be, but those ideas are always at the mercy of what else is going on in the organization.

Most Big IT Vendors are fundamentally sales organizations, or at least the departments that you will get to interface with. This is true even with companies that “make” hardware and software, you usually only get to deal with the sales dept. rarely get to talk to anyone that is technical in nature, or if they are they are a Sales Engineer. A Sales Engineer is essentially a sales person that has a better understanding of the technology, but is still fundamentally a sales person. This is bad because sales people are typically paid on commission, so they are usually more interested in pushing units than finding the best solution for your company.

Without sounding like Jeff Foxworthy, you can tell that you are dealing with a Big IT Vendor that does not understand small-medium sized businesses when you starting hearing them say things like:

• What is your annual IT budget? – What they are really asking is “how much money can I try and get from your company?” This is a way for sales people to size your organization up. Again this is something that most small-medium sized companies do not have formally established (but arguably should).

• What is your budget for this project? – This is essentially the same as the previous one. Most small-medium companies would answer this with “what is it going to cost us? If we like the number that is our budget”

• What projects are you working on that we may be able to assist with? – This is question that goes along with the IT Goals question; rarely does an organization in this category take on large long-term projects. Projects that would normally be considered a large undertaking for bigger companies, such as deploying a new IP Phone system or Exchange Server, are fairly short-term projects simply due to the size of the organization.

• We will get a quote put together for this. – This one is a pet peeve of mine. If these companies would just publish a standard price list and not sell their products as a million different components there would be no need for formal quotes. Personally, I am fine working with rough ballpark numbers until I am ready to commit to buying the products. This is a classic way for Sales people to maintain contact with you to try and push you into committing to buy the product or service.

Furthermore Big IT Vendors tend to push Microsoft & Cisco, with some RedHat or Novell Linux peppered in, centric solutions.  They believe that everyone needs a SAN, a web filtering system, a full Unified Communications Solution, and they look at you funny when you say you allow your users to use *GASP* Macs.
These Big IT Vendors have their place in the world, which is servicing large Enterprises. However, with the economy in the toilet shareholders pushing for ever larger market share these vendors have no choice but to try and convince small-medium sized companies that they need to have the latest and greatest enterprise-level technology to make their business run more efficiently. The fact is that most small-medium sized companies do not need an excessively complex IT Infrastructure to run their business, the need a simple, stable, inexpensive environment.

Unfortunately, without Big IT Vendors, that leaves many smaller companies to deal with the small-time IT Vendors previously mentioned, which is often not a better situation.